Vincent Lian - Head of Regional Marketing and Communications

The Story

The bridge between customers, brands and business

Vincent Lian, Head of Regional Marketing and Communications for Greater China at DNV SCPA, has been with DNV for a year and a half. Here he tells us why he enjoys working at DNV and the importance of company culture.

“When I joined DNV, I already knew it was a respected and professional organisation with a strong global presence in quality, compliance and sustainability. But what I found was more than that. I found a real sense of purpose, and a culture where people truly care, support one another, and work closely across teams and regions.”

With over 10 years of experience in both B2C and B2B marketing, Vincent understands the importance of learning to think from both emotional and strategic perspectives. “At DNV, marketing isn’t just about visibility or brand awareness. It’s about enabling the business, helping sales build trust with clients, creating meaningful conversations, and driving long-term value.”

One of Vincent’s key responsibilities is bridging global strategy with local market execution. As a member of both the marketing and regional leadership teams, he works across functions to ensure that what DNV do globally is not only consistent, but also relevant and actionable in the Chinese market. He explains: “This means more than just adapting content. It’s about understanding the business context, anticipating client needs, and shaping how global priorities take form locally.”

Vincent also takes part in industry forums and speaking engagements, not only to introduce what we do at DNV do, but to share perspectives on global marketing, compliance, and the evolving needs of Chinese brands looking to grow internationally. “For me,” he says, “it’s always about keeping things relevant and grounded in what truly matters to our clients.”

Underlying all of this is DNV’s culture. “Our core values, we care, we dare, we share’, are lived, not just written down,” says Vincent. “People are open, collaborative, and unafraid to try new approaches. This is closely linked to our commitment to diversity, equity and inclusion, which I see in every project and every interaction. Whether I’m working with colleagues in Europe, APAC or the US, there’s always mutual respect, trust and a shared goal.”

And that’s exactly why Vincent is grateful for the trust and freedom he’s been given at DNV. “The Greater China management team at SCPA has supported me at a strategic level, and the collaboration across local team and the team members of the MLT, has made it much easier to drive cross-regional projects with confidence. At the end of the day, I believe a strong marketer builds bridges between customers, brands, and business. That’s how we make our values clear and build real trust. And at DNV, that’s exactly what I get to do.”